My-Wardrobe.com is gearing up to launch catwalk video on its product pages within the next week.
The retailer has made a series of changes to its photography and merchandising over the last few months in a bid to improve customer experience and increase conversions.
Earlier this year My-Wardrobe sparked a debate after it began using models.
In response to my Drapers blog ‘My-Wardrobe.com – Model vs Mannequin, which do you prefer?’ Emily Seares commented “I think the use of models really works for My-Wardrobe, you can clearly see the shape and siloutte of the product”, and writing for The Online Fashion Agency Coggles boss Mark Bage said “[using models] helps with add on sales, alerting shoppers to shoes and accessories that compliment the item they are viewing.”
