ASOS has been named as the most visible fashion website in natural search, and Very.co.uk the most visible in paid search.

The research is based on 1,100 of the most popular clothing related search terms conducted by UK consumers.

According to Greenlight, which reports the findings in its Fashion Retail Sector Report, 7.1 million searches took place for fashion related terms in November 2009; 51% of which accounted for women’s fashion.

House of Fraser, Debenhams, Dorothy Perkins and New Look join ASOS in the top five most visible by natural search. USC, Littlewoods, John Lewis and Marks and Spencer feature alongside Very in the top five most visible by paid search.

Greenlight says no retailer succeeded in achieving considerable visibility across both mediums, a statement backed up by Finlay Clark of Bigmouthmedia who, in his article for The Online Fashion Agency, said “[retailers] don’t spend enough time looking at the synergies which are available by integrating them [PPC and SEO]“.

See Finlay Clark’s article ‘Catching your customer with integrated SEO and PPC campaigns’ and get more information on the report on Greenlight’s website.