Channel 4 is preparing to launch a new lifestyle website focused on fashion, beauty and well-being, to compliment its digital portfolio which includes 4Homes and 4Food.
It is expected to be targeted at 25-45 year old women with content driven from Channel 4 brands such as Gok’s Fashion Fix, 10 Years Younger and How To Look Good Naked.
The Online Fashion Agency believes TV and media production company Maverick TV will run the website. Maverick TV also manages the Film4, 4Car and 4Homes websites.
The launch of the website is expected to be backed by a TV and marketing campaign. An Editor for the website is being recruited within weeks.
