Q:
My husband and I have been running our own beauty website for just over a year. We sell up and coming cosmetic brands, as well as some of our own lines. We now want to sign up a celebrity to endorse our website so we can get more awareness. Because we’re a small business we have a limited budget, but we’d love someone like Cheryl Cole or Beyonce to promote us. We have no idea on where to start or what it is going to cost. Can you help us?

We ask Zoe Griffin, Showbiz Website Editor & Celebrity Expert at Live Like a VIP, for her advice

Zoe Griffin says…
Let’s be realistic Cheryl Cole charged diamond firm De Grisogono £100,000 for a one night gig and they threw in some free diamonds. Beyonce charges even more. Also, both stars already have endorsements with L’oreal that forbid them promoting other brands.

However, have you ever considered taking part in a gifting lounge? These happen at events like The Brits and T4 on the beach and celebrities walk round the event choosing the free stuff they want in exchange for photos with you and your branding. This would just cost you stock and maybe a fee to the gifting lounge organisers on some occasions. Contact gifting lounge companies Montgommery Ellis or Lily James for more info.