Kristine Kirby recently joined Fat Face as Home Shopping Director after leaving Lipsy. Kristine sits on the judging panel for the Drapers Etail Awards 2010.
My role at Fat Face involves… lots of stuff! I oversee our ecommerce and catalogue teams, as well as our call centre.
I also sit on our board, so I get to work on lots of larger business issues as well.
At the moment, as I am new at Fat Face, I am working hard on getting to know my team well, where our opportunities are, and all the while trading for Christmas, and producing our Spring catalogue (which looks amazing, if I do say so myself!)
I started my career… in the US, and first came across direct marketing when working for a PAC, which is like a political lobbying group.
We did direct mail fundraising, and I was amazed we sent letters asking for money, and envelopes came back filled with them! I was hooked on direct marketing from then, and went to agency side, then to client side, and have been working in ecommerce for so long I don’t want to say!
My job is great because… I love ecommerce and direct marketing – the innovation, the art and science of it, and the buzz of producing great work and results!
It is great because I work with a fantastic group of people at Fat Face for a brand that I have been a customer of for a decade, and really see a great future for, and I am excited to be part of making it all happen.
