Video: ShopStyle UK business behind fashion blogging discussion

ShopStyle recently held a fashion blogging debate which answered a number of questions about the publishing , retail and business of fashion blogging. Watch the full debate here, filmed by Fashot.tv


 
In association with Fashshot, the leading e-commerce fashion photographers and ShopStyle, the search engine devoted to fashion.

(Left to Right clockwise) Stephanie Phair, Sarah Bush, Keely Stocker, Kristin Knox and Leon Bailey-Green

The panel included Sarah Bush from ShopStyle, Keely Stocker from Drapers, Stephanie Phair, Director of THE OUTNET and Krisin Knox, the blogger behind The Clothes Whisperer. Directors Of .COM founder Leon Bailey-Green chaired the debate.

The debate discusses a number of issues including: How the media treats bloggers, blogging as a business, who reads fashion blogs, whether to feature high street or luxury products, driving traffic and much more. 

Some top tips for monetising and making a success from your blog, as provided by Stephanie Phair in the debate, include, establishing a relationships with affiliates/sponsors,  proposing interesting ideas and knowing your statistics.


Fashshot is a Supporting Partner of Directors Of .COM.

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