We at The Online Fashion Agency are really pleased the Drapers Etail Awards have placed so much confidence in the independent online retailers this year.

They’ve devoted an entire category to the indies, and it looks like the competition is going to be very tough. 

The Menswear Site is definitely in with a good chance – they have a fantastic range of covetable male brands – perfect for shopping-phobic men who want to buy everything in one go.

Coggles might also cause problems for the other nominees – the designer retailer won this prestigious award last year, and has since gone from strength to strength, selling men’s and women’s clothing as well as an extensive homewards range.

Getmyfashion.com has also proved that online fashion doesn’t just have to be for the young, with a great range of stylish separates and relaxed tailoring, stocking brands like Sandwich and Great Plains.

Boudiche, the Scottish-born lingerie Boutique has done a roaring trade in luxurious underwear and also managed to nab hosiery wonder-brand Bebaroque to sell online. 

Good luck to all the nominees!