Monday, 23rd January 2012, 4:28pm

Homeware Retailer, Surrey £45,000 - £65,000

About the company…

This new role is with an established and ambitious company selling quality homewares that make people's life cosy and comfortable. They have a fantastic customer base who love what they do and after significant growth over the past couple of years now is the time to bring in a senior marketing person to take them to the next level - this could be you.

As the Marketing Manager you will be a key member of the company's senior management team and responsible for setting the marketing strategy and ensuring its successful execution. This is a fantastic opportunity to take on a varied and dynamic role in one of the UK’s most successful and growing online 'home' retailers.

About the role...

The main focus of this role is to create and execute a digital marketing plan to expand the reach and grow the online revenue. If you love creating, implementing , analysing and constantly improving the acquisition and retention channels then this could be your ideal next role.

• Experience and confidence to create a brilliant marketing plan to drive a significantly higher proportion of customer acquisition
• A creative, strategic role with a hands on, practical side
• Passionate about and driven by online analytics and data
• A love of social and search marketing.
• Manage the marketing strategy across all channels, web, catalogue & TV
• Able to manage the commercial revenue targets for online channels,
• Improve the effectiveness of offline data e.g. segmentation
• Work with the in-house merchandisers, owners and the technical team

Your responsibilities...

• PPC, SEO, Link Building, keyword strategy and copy
• Optimise and grow the affiliate relationships
• Improve the email campaigns working with the creative team
• Monitoring and tracking rankings, traffic and conversions for all organic search
• Experience of offline marketing and TV a plus
• Explore online partnerships and promotional opportunities
• Create and implement a social media strategy

This role is with a fantastically ambitious company and if you are looking for a role where you have flexibility, authority and support to implement a hugely successful online strategy then come and have a chat.

We'd love to talk to you more about this role so give me, Jonathan, a call on 07711 545 008 or email me your CV quoting ref: D284499LS and I'll call you.

Email contact : laura.strasdin@cranberrypanda.co.uk