Friday, 5th August 2011, 2:07pm

BrandAlley.co.uk hits the small screen with new channel BrandAlley.TV

Designer discount etailer BrandAlley has launched BrandAlley.TV, an innovative new
channel designed to showcase the brand’s mix of fashion, beauty and chic bargain
hunting for the stylish, savvy shopper.

Visitors to BrandAlley.TV will find an entertaining collection of videos featuring
fashion and beauty tips from industry experts, plus exclusive, behind-the-scenes
footage of BrandAlley campaigns and special events.

The new channel is part of BrandAlley’s continued marketing strategy, following the
launch of its big budget YouTube film, Fashion iWall, which was created to promote
BrandAlley’s first iPhone app in March. The highly successful video received over
163,900 views in a matter of weeks and helped drive the iPhone app to reach a
download rate of over 40,000.

BrandAlley’s first big budget video Flashwalk had over 175,780 hits on YouTube and
increased sales by 15%.

BrandAlley Marketing Director Melissa Littler says: “We’ve been very conscious of
the growing appeal for video content amongst our members, and creating videos in
an exciting and aspirational, yet authentic style is key for us. Our fashion and beauty
experts are trusted leaders in the industry, so our members can be sure they are
getting excellent content.”

“BrandAlley.TV is designed to give our members a true insight into the world of
BrandAlley, as well as offering great tips and expert style guidance and of course
highlighting our fabulous bargains.”

She adds: “Our aim is to ensure that content is varied and appeals to all of our
members. For example this summer we’ll be offering beauty tips and fashion picks
for various occasions, from festivals; city breaks to what to wear to the beach. This
will enable us to reach out to our members through all mediums of social media
giving them the choice of their preferred way of interacting with us as a brand.”

The new video channel is part of BrandAlley’s strategy to continue engaging with all
social media channels. It reinforces the message that you can transform your lifestyle
from fashion, lingerie, to accessories and even homeware with the fantastic designer
brands offered at up to 70% off.

BrandAlley.TV launched to its members on http://www.BrandAlley.TV and via
YouTube at http://www.youtube.com/brandalleyUK

Notes to Editor:
- BrandAlley runs 4-5 designer sales daily and offers over 300 brands to more
than 2.5 million members in the UK
- It offers its members fashion, beauty, home, travel and leisure
- Over 2.5 million unique users visit BrandAlley’s site each month
- Last year sales at BrandAlley grew by 122%
- For further information please contact Lisa Berwin at Lisa Berwin
Communications, lisa@lisaberwin.co.uk, 07734531447