NETWORK: ADVICE

Q: I’m the co-founder of a daily deals website aimed at men. We launched a year ago. We raised funds to start and grow the business from friends and family. This has given us the tools to reach 250,000 members …

Q: I’m the Head of Online for a large UK retailer and we’re about to embark upon a number of major online initiatives over the next year or so. I see industry commentators regularly interchange the terms ‘project manager’ and …

The Cranberry Panda team’s top ten tips for writing a great CV. “As a team who look at a lot of CVs, we think we are pretty well placed to pass judgment on them (at least we hope we are, …

Q: I am the Marketing Director of an online stationery store. We’ve been growing 30% year on year. The founder of the business has done a remarkable job building the company. I think we are in a good place to …

Q: I’ve been in my new job, working for a luxury online fashion retailer, for almost a week now. The girls in the company are all impeccably dressed. Let’s just say, I got this job for my skills in IT …

Q: My husband and I have been running our own beauty website for just over a year. We sell up and coming cosmetic brands, as well as some of our own lines. We now want to sign up a celebrity …

Q: I manage online retail and digital marketing for a sports supplements brand. We have just ended our relationship with an email marketing provider – the service level was shockingly bad. We plan to select a new partner soon. The …

Q: Just over a year ago I set up an online store selling ‘boys toys’. We have a digital marketing agency handling our SEO, PPC and affiliate marketing. They started work five months ago. Whilst I am happy with the …

Q: I used to be in a girlband some years ago. You could say I’m a regular on reality TV so my profile is still quite high. I recently launched my own online fashion shop. I thought being on TV …

I am a Head of Ecommerce working for a multi-channel retailer. Multi-channel, not that you’d know. We have 40 stores across the UK and there’s very little interaction between our online and physical retail. My CEO thinks our website is …

I’m the CEO of a homewares retailer. My Head of Ecommerce has just resigned. She is on three months’ notice but wants to start her new role as soon as possible. On the one hand we need someone of that …

I’ve noticed competitors keep copying what we do. We invest a lot in research and multivariate testing, so it’s frustrating to see other retailers changing their product pages and navigation to match ours. What can we do about it? Martin …

Our brand is very young and fun because our target audience has typically been students and teenagers. As we expand our product range we want to appeal to customers aged up to 40. Will strong and vibrant colours which worked …

The term ‘Average conversion rate’ is banded around the eCommerce industry so much these days, but are you actually measuring the right thing and what information is this figure really hiding? Hayden Sutherland, eCommerce and Multi-Channel consultant at Ideal Interface, …

Abbreviated customer names on Amazon reviews is a form of social recognition. Mo Syed from 10CMS discusses the psychology behind social recognition in e-commerce. When a user contributes content to a site, they are representing their identity to the community …