Monthly Archives: March 2010

News: International focus for Next, ASOS co-founder offers tips…

A selection of online fashion, retail and e-commerce stories from across the web. According to Catalogue e-business Next is to concentrate on growing its international business with the NextDirect.com website as the core focus. The company will also begin an …

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Glassworks Studios to increase brand portfolio next season

Glassworks Studios, the online boutique co-founded by Lauren Lewis and former Harvey Nichols buyer Damien Paul, has plans to double its portfolio of brands in its second season of trading. The retailer currently has fourteen brands including Olivia Rubin, Karen …

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Affiliate Marketing Tips: Make sure your message is consistent

Every day this week Liane Dietrich of LinkShare has shared her affiliate marketing tips; today she closes by looking at how you can make your messaging consistent. To build and develop relationships with shoppers online brands require a consistent message …

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Meet Sam Andrews, Creative Director at Snow Valley

Sam Andrews is the Creative Director of Snow Valley, one of the leading e-commerce providers. My role at Snow Valley involves… bringing together award-winning user experiences for our clients. My talented team does everything – user research, concept sketching, Photoshop …

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Affiliate Marketing Tips: Offer the best possible value

Every day this week Liane Dietrich of LinkShare will be offering tips about affiliate marketing; today she talks about loyalty points and cashback. Loyalty points and cashback will also continue to prosper in 2010. Shoppers are savvier than ever and …

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Affiliate Marketing Tips: Offer promotions as part of an effective strategy

Every day this week Liane Dietrich of LinkShare will be offering tips about affiliate marketing; today she recommends offering promotions as part of your strategy. In the last 12 months sites offering promotions have become especially popular; this is even …

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BrandAlley UK to create fashionable garden at Chelsea Flower Show

BrandAlley UK is creating a ‘naturally fashionable’ garden, in conjunction with award winning designer Nicholas Dexter from NDG +, for the upcoming RHS Chelsea Flower Show 2010. The company sees the presence at the show as a way to engage …

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Andre Rickerby to join ASOS and Emma McLaughlin moves on to John Lewis

WGSN’s Digital Content Manager Andre Rickerby is set to join online fashion retailer ASOS next month as SEO Manager. Andre oversaw the relaunch of Drapers Online in 2009 and sat on the judging panel of the Drapers Etail Awards 2010. …

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Affiliate Marketing Tips: Make the most of the blogging phenomenon

Every day this week Liane Dietrich of LinkShare will be offering tips about affiliate marketing; today she recommends making the most of the blogging phenomenon. Over the last 12 months, the popularity of blogs has grown exponentially, creating a new …

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Selfridges launches e-commerce, was it worth the wait?

Was the much anticipated Selfridges e-commerce launch worth the wait? Most definitely. They’ve created a platform that is easy to shop and has brand personality too. OK, so the homepage Flash animation with upside down graphics is far too arty …

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News: Roberto Cavalli does social media, Look and New Look websites revamped…

A selection of online fashion, retail and e-commerce stories from across the web. The Wall Street Journal Europe reports findings from Eurostat and Forrester Research Group which suggests physical retail stores saw growth slow between 2007-2009 whereas online sales grew …

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Affiliate Marketing Tips: Open the door

Every day this week Liane Dietrich of LinkShare will be offering tips about affiliate marketing; today she starts by urging online retailers to open the door to affiliate marketing. One of most influential and effective strategies for online success is …

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Watch Fashshot shoot the Fashion for Relief collection for NET-A-PORTER

In the latest episode of The Fashshot Studio see the team at Fashshot shoot Naomi Campbell’s Fashion for Relief collection, ready for sale on NET-A-PORTER. After being swept up in the whirlwind of catwalk shows, The Fashshot Studio goes behind …

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New Look revamps website and switches to .com domain

Multi channel retailer New Look has relaunched its website, giving it a slicker modern feel and offering extra features, including 360° product view for footwear. The retailer has used the revamp as an opportunity to use the .com domain as …

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Very refreshes website and launches Blog

Shop Direct’s online department store Very.co.uk has today launched a refreshed website, complete with a new content area named V-Blog. The retailer has made improvements to usability including a top central search box and a strip placement, below the main …

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