Monthly Archives: February 2010

ASOS has been named as the most visible fashion website in natural search, and Very.co.uk the most visible in paid search. The research is based on 1,100 of the most popular clothing related search terms conducted by UK consumers. According …

Graham Charlton from Econsultancy talks to The Online Fashion Agency about his review of the Whistles website, River Island’s usability and why he thinks John Lewis and Quiz have got it right. What were you doing before becoming Senior Reporter at Econsultancy? …

A selection of online fashion, retail and e-commerce stories from across the web. Robin Terrell joins House of Fraser to lead online and international operations. Source: Retail Week Bad weather causes dip to online retail growth according to IMRG… Source: …

Many retailers spend copious amounts of time and effort running separate paid search (PPC) and natural search (SEO) campaigns, but don’t spend enough time looking at the synergies which are available by integrating them. It’s important you’re using the strengths …

How are you getting on with your e-commerce platform? Take a look at my latest Drapers Blog.

Alison Lancaster has held senior roles with retail brands such as Charles Tyrwhitt, Debenhams, John Lewis and Harrods Direct. Now consulting for White Stuff, Alison talks to The Online Fashion Agency about tracking multi-channel activity, the launch of Selfridges and working at John Lewis. …

Navaz Batliwalla from The Fashshot Studio takes us to the Drapers Etail Awards 2010. Featuring Claudia Winkleman and Drapers Editor Jessica Brown.

From finance to fashion, Gemma Critchley has worked on digital marketing campaigns for HSBC’s online bank brand First Direct. She now manages online campaigns and social media for Otto Group’s Oli.co.uk. My role at Oli involves… working closely with our …

What do you think about the blurring of fashion retail and fashion publishing? Have your say now on my latest Econsultancy Blog.

I started A Suit That Fits.com because… I am passionate about individually hand tailored suits. I had a fantastic suit tailored for me in Nepal when I was on my Gap year. Returning to the UK, I bumped into my …

Figleaves founder and eCommera director Michael Ross talks to The Online Fashion Agency about investing in ASOS, the problem with some e-commerce platforms and the industry’s need for more “traders” with P&L experience. You co-founded Figleaves, would you set up another online …

Channel 4 is preparing to launch a new lifestyle website focused on fashion, beauty and well-being, to compliment its digital portfolio which includes 4Homes and 4Food. It is expected to be targeted at 25-45 year old women with content driven …

VIDEO: Sarah Curran of my-wardrobe.com interviewed by Frances Card for Fashion Business Club. See our report on Sarah Curran at Fashion Business Club here

We were absolutely thrilled to be awarded ‘Best Etail Innovation’ at the Drapers Etail Awards 2010. In a year where the industry is experiencing increasing pressures, it is a real honour to be recognised by an institution such as Drapers …