Monthly Archives: January 2010

Winners of the Drapers Etail Awards 2010

Drapers Etail Awards 2010 winners have been announced with M and M Direct stealing the show with three wins including the overall Gold Award sponsored by Fashshot.com. Start-up Girl Meets Dress was awarded for its service innovation whilst last year’s …

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The Drapers Etail Awards are tonight!

The cream of the online fashion retail industry are dressing up in their finest tonight for the second annual Drapers Etail Awards, which is being held this evening in the Bloomsbury Ballroom in London. Sponsored by Fashshot.com, E-Style and 10CMS, …

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Photos from the Snow Valley Golden Chariot event

Last week ASOS won the Snow Valley Golden Chariot award for its delivery service. The event, to co-incide with the release of Snow Valley’s annual delivery report, was held at Groucho in central London. The report is available for free …

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Drapers Etail nominees – Coggles, The Menswear Site, Boudiche and Get My Fashion

We at The Online Fashion Agency are really pleased the Drapers Etail Awards have placed so much confidence in the independent online retailers this year. They’ve devoted an entire category to the indies, and it looks like the competition is …

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Ruth Griffin joins Liberty from Matches

Ruth Griffin has this week joined Liberty (www.liberty.co.uk) in the newly created role of Online Editor. The hire comes as part of Liberty’s plans to grow its internet business. Prior to joining Liberty Ruth was Senior Fashion Editor at Matches …

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ASOS wins Snow Valley Golden Chariot award for delivery service

Online fashion retailer ASOS picked up the inaugural Golden Chariot award for its delivery service. The award was announced at a launch event for Snow Valley’s annual delivery report, due for release on the Snow Valley website (www.snowvalley.com) later today. …

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Meet Bradley Burke, Website Manager of Rare Fashion

After a design collaboration with pop group The Saturdays, Rare Fashion is fast becoming a leading name in women’s fashion. The brand is available online at ASOS, House of Fraser and Very, but also its own website. We meet the …

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Unleashing the earning power of communities with Skimlinks

Mark Macdonald tells us how Skimlinks works for retailers and publishers. Affiliate marketing has become a vital channel for driving incremental sales to many e-tailers’ sites. It’s also a great way for those writing about the latest styles and trends …

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Analysing your fashion photography and catwalk video strategy

When it comes to photography and catwalk video I encourage my clients to keep daily logs of what is happening with their direct competitors, watching for minute changes. Doing this you may be able to use their testing to see …

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Claudia Winkleman to host Drapers Etail Awards 2010

Claudia Winkleman to host Drapers Etail Awards 2010 Strictly Come Dancing favourite Claudia Winkleman has been announced as the host of this year’s Drapers Etail Awards. Returning after a hugely successful first year, the awards recognise innovation and achievement in online …

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Good business sense at the Drapers Retail Week E-Commerce Summit

For any online fashion retailer looking to get ahead, the Drapers and Retail Week E-Commerce Summit is a must.  Taking place from 28-29th January, the event is essential for online companies looking for advice on merchandising, traffic generation and mobile …

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Justine Wyness proud of recent BeCheeky.com achievements

Justine Wyness, Managing Director of lingerie retailer BeCheeky.com has announced plans to focus on customer retention and experience in 2010. The company underwent significant restructuring during 2009 and secured investment at the end of the year. Speaking of the restructure …

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Ex-TK Maxx Simon Forster joins Debenhams in senior online role

Simon Forster has today joined Debenhams as Divisional Trading Director for Online, reporting directly to deputy chief Michael Sharp. The hire comes five months after David Worby exited as Head of Direct. Simon joins the company after almost seven years …

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Outsourcing logistics, warehousing and fulfilment in online retail

By Claire Muir of Amethyst Group Outsourcing logistics, warehousing and e-fulfilment can be a great way to gain significant benefits for online retailers, but the decision  to outsource and the selection process must be approached thoroughly in order to ensure the …

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Meet Lee Friend, Managing Director of fashion photography agency Fashshot

Lee Friend is the Managing Director and Executive Producer of Fashshot. The company is the largest provider of e-commerce photography for the online fashion industry. Clients include House of Fraser, Jimmy Choo and Arcadia. What does your role at Fashshot …

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